Universal Destinations & Experiences (UDX), the theme-park and experiences unit of Comcast NBCUniversal, appoints Donna Mirus Bates as its new Global Franchise Strategy Officer. The role is focused on franchise management and the company’s strategic partnerships across UDX’s portfolio of intellectual property. UDX says Bates will oversee franchise-related work covering theme parks and resorts, as well as merchandise and entertainment experiences. Both outlets report that the appointment comes during a period of strong growth for UDX. Bates operates under Vince Klaseus, President of UDX franchise, products and partnerships, and will help shape the company’s long-term franchise strategy. The position is described as newly created, indicating an expansion or formalization of UDX’s approach to managing its franchises and partnering around them. The announcement does not specify the start date or any changes to other leadership roles, but it clarifies Bates’ responsibilities and reporting line within UDX’s franchise organization.