Adidas publishes a new Scotland-themed advertisement that references the opening scenes of the film Trainspotting. The advert is presented as a homage to the “choose life” moment associated with the movie, which has been widely cited as popular culture from three decades ago. Alongside the Trainspotting nod, the campaign features Scottish public figures, including footballers Scott McTominay and Andy Robertson. The advert also includes singer Lewis Capaldi. The available coverage describes the creative concept and cast, but does not provide additional details about the campaign’s broader marketing goals, release timeline beyond the announcement, or independent reactions to the reference. Overall reporting frames the message as a celebration of Scotland using recognizable faces and a well-known film reference.