Nothing co-founder and CEO Carl Pei tells smartphone buyers that upgrading may become more expensive. In posts shared on X, Pei says the “best time was yesterday,” arguing that component costs—particularly memory—are driving further price increases. According to reports summarizing his remarks, Pei points to a RAM shortage that has already affected Nothing’s more affordable mid-range phone, “Phone 4A,” as memory costs rise. He further claims that memory costs have doubled and are now the most expensive component in smartphone production. As a result, Pei says phone prices are expected to continue increasing into next year, reducing the likelihood that waiting for discounts will deliver lower prices. The message emphasizes timing rather than specific promotions: buyers who are planning upgrades are advised that the next best time is now rather than waiting for sales.