Ecuador’s Secretary of Tourism launches “Ecuador 2026,” an international tourism campaign that uses football to promote the country to global audiences during a highly visible moment in the sport. The campaign is presented from Guayaquil and is tied to the period of “this summer’s cup,” with the initiative specifically extending invitations to football stars who are not participating in the tournament. According to PR Newswire’s release, the campaign uses the popularity of football and the attention surrounding major competitions to draw interest in Ecuador as a travel destination. The effort is framed as a way to reach viewers worldwide and encourage engagement with Ecuador’s tourism offerings. The announcement emphasizes the role of football in the outreach strategy, positioning the “Ecuador 2026” campaign as both promotional and event-driven, aiming to leverage public interest in football to support tourism visibility. The release does not indicate additional details beyond the campaign launch and the invitation component tied to the cup period.