Korea holds “K-Expo France 2026” in Paris this week, presenting Korean cultural and technology-linked products and services while marking the 140th anniversary of diplomatic ties with France. The four-day event takes place at the Palais des Congrès, running from June 16 to June 19, and is organized by the Ministry of Culture, Sports and Tourism along with related ministries covering agriculture, oceans and health. The program combines business-focused export consultations with public exhibitions showcasing entertainment, food, beauty, fashion and tourism. Korean companies and institutions present consumer products and also highlight artificial intelligence and immersive content technologies. The Korea Tourism Organization features promotional installations aimed at encouraging travel to Korea, including replicas of Korean subway stations and mountain hiking trails, as well as a simulated airplane cabin. Global streaming service Netflix jointly operates a pavilion with participating brands and institutions tied to intellectual property used in Korean originals, including “Squid Game” and “Culinary Class Wars.” Officials say the K-Expo format links cultural content with connected industries such as cosmetics and food to support overseas expansion of Korean firms.
Korea hosts K-Expo France 2026 in Paris to promote cultural content and exports
Korea holds “K-Expo France 2026” in Paris this week, presenting Korean cultural and technology-linked products and services while marking the 140th anniversary of diplomatic ties with France. The four...
- “K-Expo France 2026” is held at the Palais des Congrès in Paris from June 16 to June 19.
- The event is organized by Korea’s Ministry of Culture, Sports and Tourism with additional ministries covering agriculture, oceans and health.
- It features both export consultations and exhibitions spanning entertainment, food, beauty, fashion and tourism.
- Korean companies and institutions showcase consumer products, as well as AI and immersive content technologies.
- Netflix jointly runs a pavilion with brands and institutions linked to Korean original series intellectual property, including “Squid Game” and “Culinary Class Wars.”
Korea is bringing a sweeping showcase of its cultural and technological exports to France this week, launching the "K-Expo France 2026" in Paris to mark the 140th anniversary of diplomatic relations between the two nations. The four-day collaborative event, which runs from June 16 to 19, is jointly organized by Korea’s Ministry of Culture, Sports and Tourism and the ministries of agriculture, oceans, and health. Designed as a comprehensive springboard for Korean lifestyle brands, the convention pairs business-to-business export consultations with high-profile consumer exhibitions spanning entertainment, cuisine, beauty, fashion and tourism. From June 16 to 18, the Palais des Congrès will transform into an interactive hub of contemporary Korean culture. Global streaming giant Netflix will anchor a joint pavilion with 12 domestic brands, leveraging hit properties like "Squid Game" and "Culinary Class Wars." In a bid to promote regional travel, the Korea Tourism Organization has constructed replicas of Korean subway stations and mountain hiking trails alongside a simulated airplane cab
2 hours agoKorea will hold a Korean culture expo in Paris this week to promote exports of Korean cultural content, food, beauty products, fashion and tourism, officials said Monday. The "K-Expo France 2026" will run from Tuesday to Friday in the French capital as part of Korea-hosted events to mark the 140th anniversary of diplomatic ties with France. The Ministry of Culture, Sports and Tourism, in collaboration with several other ministries, has held the K-Expo in various countries since 2022 to boost the overseas expansion of Korean firms by linking cultural content with related industries, such as agriculture, fisheries and cosmetics. Major companies and institutions will showcase various Korean consumer products, as well as artificial intelligence (AI) and immersive content technologies, at the Palais des Congres from Tuesday to Thursday, according to the ministry. Global streaming giant Netflix will jointly operate a pavilion with companies and institutions that have used the intellectual property of its hit Korean original series, including "KPop Demon Hunters," "Squid Game" and "Culinary Cla
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