Scott-Vincent Borba, a co-founder of e.l.f. Cosmetics, leaves behind a successful business career to become a Catholic priest, according to reporting from multiple outlets. Borba co-founded the budget beauty brand e.l.f. in 2004, described as standing for “eyes, lips, face,” with Joseph Shamah. CBS News reports that Borba helped build the company into a multimillion-dollar cosmetics business before stepping away from it in 2021. CBS News also frames his decision as a search for personal fulfillment that ultimately led him to religious life. PinkNews reports that Borba has spoken about his state of mind before entering priesthood, including remarks that his “soul was in hell.” Across the coverage, the shared through-line is that Borba transitions from entrepreneurship to Catholic ministry, departing the company and moving into a new vocation. The stories focus on the contrast between his role in building a cosmetics empire and his later decision to pursue priesthood.