Google has unveiled the Fitbit Air, a screenless fitness tracker positioned as a “set and forget” alternative in the wearable market. Multiple reports say the device is designed to minimize or eliminate the need for a display, aiming to simplify how users monitor fitness and activity day to day. Tech outlets describe the Fitbit Air as targeting the screenless tracker segment, which includes brands such as Whoop, while also competing with more traditional wearable ecosystems. Wired and TechRadar both link the new tracker to Google’s Gemini technology, framing it as part of the device’s approach to delivering fitness insights without a screen. The coverage emphasizes that the Fitbit Air is meant to reduce user interaction compared with conventional fitness trackers that rely heavily on on-device screens. While the reports highlight Google’s renewed focus on screenless tracking, they converge on the core points that the product has been formally revealed, that it is powered by Gemini, and that it is built around simplicity and continuous, low-effort fitness monitoring.