Multiple reports say Apple will not launch the standard iPhone 18 models in the usual September window this year. Instead, the company is expected to split its iPhone releases into two periods: premium models would debut in September, while the lower-cost models would arrive about six months later, in early 2027. The premium lineup is reported to include the iPhone 18 Pro and iPhone 18 Pro Max, alongside Apple’s first foldable iPhone, often referred to in rumors as “iPhone Ultra.” The base iPhone 18 and a separate model, reported as iPhone 18e, are then expected to follow in spring 2027.
The timing is supported by comments attributed to Largan Precision chairman Lin En-ping, who said a major U.S. customer postponed the launch of an unspecified new product to the first quarter of 2027, which shifts component orders and boosts factory utilization later in the year. Largan is a major supplier of iPhone camera lenses, and the remarks align with the broader expectation that the standard models are being held for the spring cycle. Apple has not confirmed any of these plans.