Meta is rolling out a new feature called “AI Mode” on Facebook that changes how users search. With AI Mode, users can select an AI search option alongside existing search modes (such as people and marketplace). When users ask questions, AI-generated answers draw from publicly available information on Meta platforms, including content from Facebook itself and other services such as Instagram and Threads, according to the reports. Multiple outlets also say the public source material can include items like Facebook Groups content and Reels.
Alongside AI Mode, Meta introduces additional AI-powered creative and editing tools for Facebook users. These include photo presets and AI-assisted photo editing that let users alter elements such as clothing, hair, and accessories. Some coverage also mentions broader creative capabilities, such as collage and video montage style effects and sharing suggestions based on camera roll content. At least one outlet states that camera roll-based suggestions are optional and can be disabled.
TechCrunch frames the release as part of Meta’s broader effort to expand AI features on Facebook as competition in AI-driven products increases.
