Canada is proposing new privacy rules aimed at restricting how businesses can use people’s personal data to set customized prices. According to reporting from Financial Post and Bloomberg, the government’s proposal would limit the use of personal information for pricing practices that could lead to consumers being charged higher amounts based on their data. The proposal also focuses on strengthening consumer control over personal information. The measures are described as giving individuals more power to decide how their data is used, rather than allowing companies to freely apply personal data to pricing or other commercial decisions. While the articles agree on the overall direction—tighter limits on data use for custom pricing and increased individual rights—details on implementation and enforcement are not specified in the provided summaries. The government’s initiative is framed as a privacy response to data-driven pricing practices, seeking to reduce potential risks to consumers while adjusting the balance between business use of data and personal control.