Nykaa announces a partnership with OpenAI aimed at bringing beauty and fashion commerce into ChatGPT. Under the arrangement, Nykaa Beauty and Nykaa Fashion are made available as “connected apps” within the ChatGPT platform. The companies frame the integration as enabling more conversational, AI-supported shopping experiences that draw on Nykaa’s retail and category expertise and OpenAI’s AI capabilities. While specific functions are not detailed in the provided reports, the collaboration centers on personalized engagement during shopping through ChatGPT, supported by Nykaa’s existing beauty and fashion offerings. The NDTV report notes that the apps are listed inside ChatGPT as part of the OpenAI deal. A separate Times of India report describes the effort as bringing personalized, conversational shopping experiences across both ChatGPT and Nykaa’s platforms. Following the news, Nykaa’s shares reportedly rise about 2.5%, reflecting market reaction to the announcement.