The UK Advertising Standards Authority (ASA) bans an advert for Pure Cremation after ruling it is misleading. According to the complaints upheld by the regulator, the advertisement misleadingly implies that a standard Pure Cremation package includes an in-person funeral service. The ASA says this is not the case. The ban means the advert should not appear in its current form, as it could cause consumers to misunderstand what is included in the company’s standard offering. The Independent and London Evening Standard both report that the ASA’s concern focuses on the wording and presentation of the plan, which they say leads viewers to believe an attended service is included when it is not. The Belfast Telegraph also reports the same ASA decision and rationale regarding the implication of a service being part of the standard package. The reports do not describe any other separate breaches beyond this misleading implication.
ASA bans Pure Cremation advert over misleading funeral service implication
The UK Advertising Standards Authority (ASA) bans an advert for Pure Cremation after ruling it is misleading. According to the complaints upheld by the regulator, the advertisement misleadingly implie...
- The ASA rules a Pure Cremation advert is misleading.
- The ASA says the ad implies the standard package includes an in-person funeral service.
- The ASA says this attended service is not included in the standard plan.
- The advert is banned by the ASA in its current form.
- Multiple outlets report the ASA’s decision and reasoning as based on consumer misunderstanding of what is included.
The ASA said the ad misleadingly implied that the standard Pure Cremation package included an in-person funeral service, when this was not the case.
2 months agoThe ASA said the ad misleadingly implied that the standard Pure Cremation package included an in-person funeral service, when this was not the case.
2 months agoPure Cremation’s advert has been pulled be regulators for claiming an attended funeral service was part of its standard plan
2 months ago
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