Apple CEO Tim Cook says Apple will raise prices on some or all products as component costs for memory and storage chips rise. In interviews reported by multiple outlets, including an exclusive conversation with The Wall Street Journal, Cook characterizes the situation as “unavoidable” and “unsustainable,” adding that Apple has been trying to shield customers from the impact of higher costs but can no longer do so. Several reports tie the increases to a broader memory chip crunch, pointing to tighter supply and higher prices for RAM and storage components. Other coverage also links the pressure on memory chips to strong demand, including from AI-related uses such as servers, which increases competition for the same chip supply. Outlets note that Apple has not provided specific timing details or a detailed list of which products will be affected, and they describe Apple’s typical approach as minimizing price changes but now facing costs that exceed its ability to absorb them. The reports collectively indicate that the upcoming pricing adjustments are meant to offset rising costs from the chip shortages rather than to reflect changes in demand or product redesign.
Tim Cook says Apple will raise product prices due to memory chip shortage
Apple CEO Tim Cook says Apple will raise prices on some or all products as component costs for memory and storage chips rise. In interviews reported by multiple outlets, including an exclusive convers...
- Tim Cook tells The Wall Street Journal that Apple will raise prices due to rising memory chip costs.
- Cook describes the situation as “unavoidable” and “unsustainable,” and says Apple can no longer fully shield customers from increased component prices.
- The reported driver is a shortage and higher pricing for RAM and storage chips.
- Multiple outlets say Apple has been working to mitigate costs through supply-chain efforts before deciding price increases are necessary.
- Most reports do not specify exact product lineup or timing for the changes.
Apple plans to raise prices due to a surge in the costs of memory and storage chips, CEO Tim Cook told The Wall Street Journal (WSJ) in a report posted Wednesday (June 17). Cook declined to say when the planned price increases would take effect, how large they would be, or which products they […] The post Apple Plans Price Hikes as AI Companies Drive Up Chip Costs appeared first on PYMNTS.com.
4 hours agoApple CEO Tim Cook warns of rising prices for iPhones, MacBooks, and iPads due to a global memory chip shortage.
6 hours agoApple has held off major price hikes despite soaring RAM and storage costs, but Tim Cook says the AI-driven memory crunch is making that strategy increasingly difficult to maintain.
6 hours agoRAMaggedon claims another one.
7 hours agoThe rising cost of memory and chip components is hitting Apple hard, and the company is claiming it 'has no choice' but to hike the prices across its lineup of devices.
8 hours ago
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