Apple’s chief executive warns that iPhone prices may increase as the cost of building the devices rises. Multiple outlets report the warning is tied to demand for high-capacity memory used in AI data centres, which has pushed up the prices of key components required for devices like iPhones. The reporting from Sydney, Melbourne and Brisbane says the increased cost pressure reflects broader supply-and-demand dynamics affecting memory production and availability. While the articles focus on the likely impact on consumer pricing, they also indicate the driver is not a single factor but higher costs associated with memory components needed for modern devices. The outlets present the chief’s comment as a caution that manufacturing expenses are trending upward, which could feed through to pricing decisions. No specific price increases or dates are provided in the summaries, and the coverage emphasizes the role of memory costs linked to AI infrastructure demand rather than changes to device features. Overall, the sources agree the warning centers on component cost inflation and its potential effect on iPhone pricing.