Multiple outlets report that Amazon has started offering early Prime Day discounts on its Kindle e-readers ahead of the official Prime Day period. The promotions include price cuts on several models, with Android Central citing discounts of up to 38% on a range of devices such as the Kindle Paperwhite, Kindle Scribe, and Kindle Colorsoft. TechRadar similarly states that early deal listings are already live and highlights discounts on the Kindle, Paperwhite, and Colorsoft, also noting reductions of up to about a third. TechRadar additionally points out a constraint tied to some of the advertised offers, indicating that shoppers may need to choose “kids’ versions” of certain models to access specific pricing or stock. Across both reports, the common theme is that Amazon is running limited-time sales for Kindle devices before Prime Day officially begins, with varying maximum discount figures reported by different sources. The details of eligibility, including whether discounted models are standard or “kids’” variants, can affect what shoppers see at checkout.