Reports say Flipkart’s “Glam Up” event becomes chaotic as influencers scramble for gift hampers and merchandise. Multiple accounts describe altercations between attendees during the distribution period, with some influencers reportedly fighting over items included in goodie bags. One viral account circulated online shows people engaged in a physical confrontation during the event, prompting attention on social media. The coverage focuses on crowd disorder and clashes tied to receiving promotional gifts and branded products. While the reports characterize the incident as chaotic, they do not provide detailed information about any official action taken afterward, injuries, or whether event security intervened beyond the accounts of the confrontation itself. The incident is being discussed primarily in the context of influencer participation and event management during promotional activations. Overall, the articles agree that the event’s gift distribution triggers disputes among influencers, leading to public and online visibility of the disorder.