Gawain Towler, a senior figure on Reform UK’s governing board and a former head of communications, warns that the party’s public image could be harming support among women. Towler makes the assessment in the wake of the Makerfield by-election result, according to the report. The criticism centers on the party being perceived as projecting a “masculine image,” and he argues this perception may contribute to a broader concern that Reform UK has not secured enough backing from female voters. The report describes Towler’s comments as an internal warning ahead of future contests, framing the issue as one of voter outreach and representation rather than a specific policy change. The outlet does not provide additional evidence beyond Towler’s statement, nor does it detail any immediate actions the party plans to take in response. The overall account presents the warning as coming from within Reform UK, following the by-election outcome, with the central claim focused on how the party’s image and messaging may affect its ability to attract women.