OpenAI has signed a major enterprise deal with Samsung Electronics to make its generative AI tools available to employees as part of Samsung’s broader push to accelerate AI adoption. Multiple outlets report that Samsung will provide OpenAI’s ChatGPT Enterprise and Codex to staff across the company. The services are planned for deployment to employees in South Korea and to select international divisions, including personnel in Samsung’s Device eXperience (DX) Division worldwide. The rollout is described as an expansion of OpenAI’s enterprise footprint, with Samsung positioned as one of OpenAI’s largest global enterprise customers. Samsung intends to embed the tools across a range of functions rather than limiting them to a single team. Reported areas include software development and engineering, as well as wider workplace uses such as marketing, product design, and manufacturing-related activities. The arrangement also reflects Samsung’s ongoing internal AI efforts, alongside its external AI product initiatives. The deal centers on enabling employee access to ChatGPT Enterprise for general enterprise use and Codex for AI-assisted coding and development tasks.