Samsung Electronics expands internal access to OpenAI’s enterprise generative AI tools, making ChatGPT Enterprise and Codex available to employees as part of a broader push to accelerate its AI transformation. Multiple reports say the rollout covers Samsung employees in South Korea and extends to the company’s Device eXperience (DX) division worldwide, which includes products such as smartphones, consumer electronics, and home appliances. According to the accounts, Samsung is deploying the tools broadly rather than limiting them to a small set of teams. The services are positioned for use across functions including software development, coding support, and other knowledge work, with Samsung planning to embed generative AI across areas such as marketing, product design, and manufacturing-related workflows.
The agreements are also described as part of a wider relationship between Samsung and OpenAI. In addition to the workforce deployment, Samsung is identified as one of OpenAI’s AI chip suppliers, reflecting collaboration related to semiconductor manufacturing and AI hardware. Together, the reports characterize the move as one of OpenAI’s largest enterprise customer deployments to date, with OpenAI also describing the deployment as a companywide platform approach.
