Multiple reports say supermarket lunchtime meal deal prices have been rising in recent years, prompting shoppers to compare offers for better value. The articles focus on price changes from Waitrose and Co-op as part of this broader trend, noting that the cost of standard meal deal bundles continues to move upward over time. The coverage frames the situation as a practical issue for customers who regularly buy lunch from supermarket meal deals, encouraging them to check current pricing across different retailers rather than relying on earlier deals. While the sources emphasize affordability and the need for shoppers to shop around, they do not provide detailed figures in the supplied excerpts. Overall, the reports present meal deal price increases at major supermarkets as an ongoing pattern, with Waitrose and Co-op among the retailers experiencing adjustments. The takeaway is that the “best value” for a lunchtime meal deal can shift as supermarkets update their promotions and prices.