A Delhi venue owner says LGBTQIA+ support should extend beyond Pride month “rainbow branding,” arguing that short-term promotional displays do not by themselves demonstrate commitment. According to the report, he emphasizes that genuine inclusion is reflected in day-to-day practices—such as hiring queer and LGBTQIA+ staff and ensuring they are treated fairly and respectfully. He also highlights the importance of how employees respond to queer patrons and whether a venue actively creates a safe environment for LGBTQIA+ people throughout the year. The owner frames Pride month as a visible moment but stresses that lasting change depends on institutional and workplace behavior rather than temporary marketing campaigns. The article also points to a broader goal: enabling queer individuals to build organizations and influence culture on their own terms, moving from passive participation to more active representation and leadership. Overall, the comments focus on practical measures of inclusion and long-term support that remain consistent after Pride month ends.