K-pop artist G-Dragon is appointed as an honorary ambassador for the 48th session of the UNESCO World Heritage Committee, which is set to take place in Busan later this month. Korea’s heritage authorities, through the Korea Heritage Service, announce the appointment as recognition of the singer’s broad global influence beyond K-pop and his contributions to culture and the arts. Sources also cite his work using art to engage with social issues and promote public-interest culture.
In the role, G-Dragon is expected to support campaigns focused on protecting World Heritage sites. This includes participation in promotional videos and attendance at campaign events to deliver messaging tied to “peace through culture and participation.” The reports describe the ambassador appointment as part of efforts to encourage wider public awareness and involvement in heritage protection ahead of the committee meeting.
