Humanoid robot Atlas makes its World Cup debut by delivering the match ball during the Brazil versus Norway Round of 16 match on Monday in East Rutherford, N.J. Multiple outlets report that Atlas, a roughly five-foot-tall robot developed by Boston Dynamics and owned or presented in connection with Hyundai, approaches the match officials and hands the ball to the referee before play resumes in the second half. Hyundai Motor is identified as a tournament sponsor and official FIFA partner, and the demonstration is linked to the company’s “Next Starts Now” global brand campaign. The reports also describe Atlas as a mobile, humanoid platform with multiple points of movement and capabilities that extend beyond ball delivery, including soccer-related training and prior public demonstrations such as dancing and parkour. The ball-delivery moment occurs ahead of notable on-field action in the match, which includes a goal by Norway’s Erling Haaland later in the game, according to at least one outlet.