Chili’s and Burger King become the focus of a social media exchange after Chili’s posted content criticizing fast-food pricing, highlighting Burger King’s pricing for a meal advertised at $18.19. Multiple outlets report that Chili’s used a “price takedown” style post, which it framed as a warning to consumers about being charged high prices at fast-food restaurants. The New York Post describes the post as a direct roast of Burger King’s $18.19 burger meal and notes that the brand’s message receives a strong response online. The Independent similarly reports that Chili’s “roasted” Burger King over the $18 burger figure, presenting the interaction as part of a wider commentary on fast-food value. Across the coverage, the emphasis stays on the promotional, social-media nature of the dispute and the specific comparison to Burger King’s $18.19 meal price. The reporting does not indicate any formal business dispute or regulatory action, and focuses instead on the public-facing marketing exchange.
Chili’s posts a roast of Burger King over an $18.19 meal
Chili’s and Burger King become the focus of a social media exchange after Chili’s posted content criticizing fast-food pricing, highlighting Burger King’s pricing for a meal advertised at $18.19. Mult...
- Chili’s posts a social media message criticizing fast-food pricing.
- The post specifically references Burger King’s $18.19 burger meal price.
- Coverage describes the exchange as a “roast” or “price takedown” aimed at consumers.
- Other outlets report the post draws significant attention and engagement online.
- No formal legal or regulatory action is reported in the articles.
Chili's took a shot at fast-food prices on social media and received a lot of love in return.
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