Amazon’s annual upfront presentation for advertisers takes place in New York, with the company using high-profile talent to frame its TV offerings. Multiple outlets report that Diplo, the DJ and record producer, warms up the audience with a live set as part of the event’s entertainment segment. Music artist Kacey Musgraves also performs during the program, including songs “Dry Spell” and “Butterflies,” according to one account. The presentation then centers on appearances by major celebrities. Variety and Deadline both describe star attendance from Oprah Winfrey, Michael B. Jordan, and Chris Pratt, positioned as part of Amazon’s pitch to advertising partners.
While the reports differ in the depth of detail about performances, they align on the core elements of the event: it is Amazon’s upfront ad sales pitch in New York, it features Diplo as an opening act, and it includes celebrity appearances from Oprah Winfrey, Michael B. Jordan, and Chris Pratt. Both accounts emphasize the continued use of big-name entertainment to attract and engage advertisers during the television upfront cycle.
