New York City is pursuing new consumer protection rules aimed at stopping deceptive subscription billing and improving how mandatory fees are shown to customers. The city’s consumer protection office says a proposed subscription ban would take effect on 1 October. Under the plan, companies would be prohibited from using misleading practices to keep customers paying for recurring charges such as streaming services and gym memberships. The city says enforcement would include penalties for firms that do not offer a simple way to cancel, including $525 per user subscription, payment of back fees, and additional fines.

Separately, reporting indicates the city is also proposing a “junk-fee” rule that would require sellers and other businesses to advertise the total price for goods and services up front, including any mandatory additional charges and fees. The proposal is framed as reducing situations where consumers must wait, contact support repeatedly, or use complicated procedures to cancel services, and as addressing pricing practices that obscure the true cost. The plan is expected to be announced publicly, with related measures subject to further processes such as public comment and hearings.