Phoebe Gates’s shopping app, Phia (also described as Phia/Phia Shopping), is facing allegations that it violates platform policies, according to a report cited by both articles. The claims center on how the app attributes and records online purchases. The report alleges that Phia wrongfully takes credit for sales it did not actually drive, meaning consumers may be directed through other means rather than by the app’s referrals. One account also alleges the app used “fake” clicks to generate revenue, implying that engagement metrics used for attribution may not reflect genuine user actions. The articles frame the dispute as an accusation of policy-breaking related to how sales and clicks are measured and credited to partners or apps. They do not provide details on any official investigation outcome, enforcement action, or responses from Phia or its co-founders. The allegations therefore remain unverified within the reporting, with the core issue described as potentially improper attribution that could inflate earnings tied to shopping referrals.