Laila Hasanovic, the girlfriend of tennis player Jannik Sinner, draws attention around major events, including Wimbledon. Multiple reports say she has a visible presence as Sinner competes, cheering his matches and celebrating his wins. One outlet highlights how Wimbledon viewers reacted to Hasanovic’s social media activity during the tournament, noting that she becomes a notable figure in the coverage beyond the on-court action. Another describes her background as a Danish model and says she supports Sinner across major tournaments. It also reports that Hasanovic runs a beauty brand focused on skincare products. According to that account, their relationship began after Sinner used her photo as his phone background. Across the articles, Hasanovic is portrayed as an active supporter who is frequently present at significant tennis competitions and whose public profile increases when Sinner is playing on the sport’s biggest stages.