Passionfroot, a German startup that builds a marketplace for connecting B2B companies with creators, raises $15 million in a Series A funding round. TechCrunch reports the round is led by Insight Partners, while PYMNTS describes the funding as enabling continued investment in its platform. The company’s marketplace focuses on helping B2B tech firms run go-to-market initiatives by working with vetted creators. According to PYMNTS, the platform includes an agent-like service that supports the full workflow for brands: it helps companies find relevant creators, book them, and handle payments. Both outlets characterize the effort as expanding the marketplace’s reach, with TechCrunch specifically noting that the expansion targets the United States. The reporting aligns on the key elements of the business model—pairing brands with pre-vetted creators for B2B marketing uses—and on the size and stage of the financing. No additional financial terms, customer metrics, or details on valuation were provided in the excerpts.