Multiple reports discussed by NDTV indicate Apple’s upcoming iPhone 18 Pro Max may be priced higher than the company’s current top model. The suggested increase is attributed largely to the manufacturing cost of the phone’s next-generation processor. According to these industry claims, the higher chip production expenses could translate into a higher retail price compared with the iPhone 17 Pro Max (its predecessor). The reports also point to a planned launch window in September 2026, aligning with Apple’s typical iPhone release schedule. The coverage does not include official pricing from Apple, and the figures described are presented as estimates from industry sources rather than confirmed details. Overall, the common thread across the reporting is that the iPhone 18 Pro Max’s potential “most expensive” status would be driven by processor costs and would arrive around Apple’s late-summer 2026 release period.