McDonald’s is testing a “limited” advertising pilot that places ads from other brands on its digital menu boards, according to a Bloomberg report. The test runs at company-owned restaurants, where drive-thru locations display partner ads after a customer places an order. Customers see the ads while they wait for their food.
Other outlets describe the placement and timing similarly, noting that the ads appear on the digital menu screens rather than at the point of ordering. PYMNTS also reports that the pilot is intended to sell the menu-board ad space to third parties, with viewing occurring during the wait period after checkout. Both accounts frame the effort as a controlled trial at selected locations, rather than a full rollout.
