Discovery+ is increasing prices for U.S. subscribers, with the change applying to both its ad-supported and ad-free plans. The ad-supported tier rises from $5.99 to $6.99 per month, while the ad-free (“ad-light”) tier increases from $9.99 to $11.99 per month. Multiple outlets report the adjustment is effective immediately for customers starting Tuesday, Oct. 13, 2026.
The hike comes about a week after Paramount closes its megamerger with Warner Bros. Discovery, forming Skydance Corp. Outlets frame the move as one of Skydance’s early steps now that it controls the service previously owned by Warner Bros. Discovery. Coverage focuses on the specific price points and timing, without detailing new content, promotional offers, or changes to ad volume or features tied to the increase.
Overall, the reporting aligns that Discovery+ is owned under Skydance following the merger close and that the price rises are a direct change to existing plan costs, affecting both tiers.
