Adobe reports that shopping journeys driven by AI perform strongly compared with traditional online search methods in the UK. According to figures for May shared by the company, the AI shopping conversion rate is up 182% year-on-year. Adobe also says the metric is up 543% compared with January of the same year. The reporting frames the changes as evidence that consumers who use AI-enabled shopping tools are more likely to complete purchases than those who rely on conventional online search pathways. The available sources do not provide additional details such as how Adobe defines “AI shopping,” the sample size, the specific platforms involved, or whether other factors—such as seasonal trends or marketing activity—also contribute to the change. However, both outlets agree on the direction of the results and the headline percentages attributed to Adobe’s May data.