Veteran public relations executive Adam Keen has launched Agenda Collective, a full-service entertainment PR firm with offices in Los Angeles and New York City. Keen, previously at Amazon MGM Studios and Warner Bros., is building the firm with a leadership team that includes vice presidents Emily Teichner, Natalie Petozzi, and Kevin McAlpine, according to multiple reports.
Across the sources, Agenda Collective’s stated scope covers support for film and television projects, as well as corporate and awards communications. Deadline and Variety describe the firm as serving a range of entertainment stakeholders, including studios, filmmakers, showrunners, writers, producers, and sales and production entities. Variety also notes that the firm enters the market after a “buildout period,” suggesting it is now officially operational.
Variety and Deadline cite that Agenda Collective is working with or supporting a roster of clients that includes A24, Artists Equity, Amazon MGM Studios, CBS, Focus Features, IFC, and Lionsgate, among others. The reports do not provide details on specific campaign work or timelines beyond the firm’s launch and market entry.
