Instagram is testing a new “AI creator” label intended to help users identify content that is generated using artificial intelligence. Multiple outlets report that Instagram encourages creators who frequently post Gen AI content to opt into the feature, but it is not mandatory. In coverage of the test, Business Standard notes that because creators are not required to apply the label, many AI-generated posts may still appear without clear tagging.
The Hindu and Engadget both describe Instagram’s approach as voluntary, with the company encouraging self-identification. The Hindu adds that Instagram communicates the change through its official Creators account, framing the effort as a way to build user trust by making AI-generated content more transparent.
India Today similarly reports that the labelling begins as the use of AI-generated content increases, suggesting the test is part of Instagram’s broader response to rising Gen AI activity on the platform. Details on rollout timing, eligibility, or how labels may be enforced if adoption grows are not specified in the reports.
