An independent assessment by Sport Tourism Canada finds the 2025 Grey Cup generated more than $93 million in economic activity across Canada. The report attributes the impact to a week of events held in Winnipeg from Nov. 10 to 16, culminating in the Grey Cup game at Princess Auto Stadium. In the championship match, the Saskatchewan Roughriders defeat the Montreal Alouettes 25–17. The assessment’s figures reflect economic activity tied to hosting the weeklong festivities and the event itself. The coverage from different outlets focuses on the same central finding—that the Grey Cup produced significant economic benefits nationwide—and on the key event details, including the location, dates, and the outcome of the final. While the reporting does not outline the assessment methodology or break down the spending by category, it presents the $93 million figure as the headline result of the Sport Tourism Canada review.