Multiple reports say Samsung Display is ending development of a key display technology that Apple planned for a lower-cost, lighter “Vision Pro” successor. The reports, citing the Korean outlet The Elec, say Samsung’s internal project—referred to in the display industry as “G-VR”—is being wound down and is expected to be formally terminated by September. The technology targets a glass-substrate micro-OLED display designed to reduce manufacturing costs compared with the current Vision Pro’s silicon-based micro-OLED approach.
The G-VR work is described as a lower-resolution alternative, planned around 1,600–1,700 pixels per inch (roughly half the current Vision Pro’s 3,386 PPI), with mass production once expected after 2028. Sources also link the decision to Apple’s shifting priorities away from headset development and toward smart glasses and related efforts. Some coverage specifically ties the display project’s slowdown to Apple pausing work on a cheaper headset concept to accelerate smart glasses development.
Separately, the reports note Apple continues to develop mixed-reality hardware, including OLEDoS panels for its own devices, and that Apple has recently updated and repriced the current Vision Pro.
