Meta removes an AI image feature from Facebook and Instagram days after it is launched, following a privacy backlash, according to reports. Multiple outlets describe that the change comes after users and privacy advocates raise concerns about how the feature works and what information it may use or reveal. The feature had been introduced as part of Meta’s broader set of AI tools, allowing users to generate or modify images using prompts within the platforms. After the backlash, Meta reportedly pulls the feature or disables it while reviewing concerns.
The reports characterize the episode as a short-lived rollout, with users encountering the feature shortly after launch and then seeing it disappear within days. Meta’s response, as described by the outlets, emphasizes that it is taking the concerns seriously and is adjusting access or functionality. Specific technical details of the underlying safeguards and data handling are not fully consistent across accounts, but all describe the same sequence: a rapid release, swift criticism focused on privacy, and a subsequent removal or suspension of the feature.
