Rivian is rolling out a Halloween software update themed around Ghostbusters for all its electric vehicles. The over-the-air update adds themed lights and sounds, interactive games, and a Ghostbusters-style voice assistant, according to multiple outlets.
The update is created in partnership with Sony Pictures and is tied to a promotional campaign. Rivian’s announcement and related materials include an ad starring Bill Murray, the actor associated with the Ghostbusters franchise, with some reporting noting a specific ad spot included within the software or promotion. One outlet reports that the rollout is scheduled to begin on October 9. Overall coverage focuses on the car features and the franchise licensing, rather than performance or engineering changes.
