Norway’s national team is drawing attention for adopting a Viking-themed cheer among fans during its World Cup campaign. Multiple reports say supporters use a chant described as “rowing,” tying the song and its rhythm to Norway’s historic Viking identity. The coverage also states the theme has spread beyond stadium supporters to players and public figures, with attention to the backing of prominent Norwegian footballer Erling Haaland. One account further claims the cheer has reached Norway’s parliament, where lawmakers or officials have participated or shown support for the tradition. The efforts are portrayed as part of a wider attempt to create a distinct atmosphere for the team during the tournament, which is described as Norway’s first World Cup appearance in nearly three decades. Overall, the sources describe a growing public embrace of the Viking-style cheer—present among fans and echoed in broader Norwegian public life—as Norway seeks to energize support for the national team at the World Cup.