Dozens to hundreds of Santas, Mrs. Clauses and elves from multiple countries gather in Aalborg, Denmark, for the annual World Santa Claus Congress. Multiple outlets describe the event as a “Christmas in July” tradition held during summer weather, with participants arriving from countries including Norway and Japan. Coverage highlights a parade-style procession through Danish streets and related festivities such as family activities and summer celebrations, with organizers presenting the congress as an international get-together for performers and themed characters rather than a strictly seasonal event. Reuters/AP-reported details emphasize that, even as parts of Europe remain in summer heat, Aalborg takes on a festive atmosphere during the congress. The Independent and Euronews also describe the same setting—Aalborg hosting the annual gathering of Santas and their partners—alongside public-facing events designed for visitors and families. Overall, the reports portray the congress as an annual, international celebration that brings holiday-themed crowds to Denmark’s summer season.